and only 3 percent contained sexy men. Images, related Articles, sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. There's no indication that there's a positive effect.' Pictured is an advert for Braun's Warrior, featuring Jessica Alba. What might seem like a simple choice really has more to do with methods of persuasion used by advertisers to make consumers feel a certain way about a product.
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The subtle inclusion of male or female private parts in a print ad is a common technique. Transparent Appeal Not everything about your brand is ideal. The pervasiveness of this approach is evidence of the fact that companies believe it works well. Scroll down for video, researchers from the University of Illinois analysed 78 studies published over more than three decades on the effects of sexual appeals in adverts and found that that sexual imagery (pictured) has little effect on what people real hookup app reddit buy. These magazines were chosen because they have large circulations, include titles that appeal to both men and women, and because they have been included in past studies, allowing for easy comparison across time. Makeup brands, colognes, perfumes and other health and beauty ads commonly show men or women talking or conveying the benefits of the products with their looks or attractiveness. The researchers say they were surprised at how negative female attitudes were toward these types of ads.